Ray Kroc was an American entrepreneur best known for expanding McDonald’s from a local chain to the world’s most profitable restaurant franchise operation. Although others have written a lot of good reasons, the primary reason is that Europe and much of Asia had been destroyed during World War II, while the US was mostly untouched. Educators go through a rigorous application process, and every answer they submit is reviewed by our in-house editorial team. If inflation pushes prices up, the index measures by how much prices went up. The causes of consumerism can be political, social, cultural, economic or by the effect of the publicity that the media perform.. The textbook definition of consumerism is the practice of purchasing goods that are classified as being beyond the basic necessities of life, such as food, clothing, and shelter.Today, these basic necessities have expanded to a certain extent; a private vehicle is eminently useful, as is a cell phone and to a certain extent, a computer.Apart from this, everything is classified as consumer goods. ©2020 eNotes.com, Inc. All Rights Reserved. Defense spending and foreign aid stimulated the demand for American goods and services. It created economic opportunities for new industries that. Miller alludes ‘American dream’, which is an effect of capitalism and consumerism, through the depiction of two protagonist Willy and Biff Loman and moves further to criticize these ideas by showing tragic end of Willy Loman. By the end of the 1950s, General Motors had the most sold units of cars at 13,419,048. Consumerism is the theory that states people consuming goods and services in large quantities will be better off. negative effects on people’s health. We saw two car families become much more common and the Big Three automakers employed hundreds of thousands, and people moved to the suburbs and took vacations every year. All this was to make your gas fill-up even more desirable and memorable. The interstate highway system benefited the country in many ways. Making more people have to buy their essential needs and made the economy increase and grow. The counter cultural movement started on the background of Vietnam War. The way the consumer society is working is not sustainable. 1940s War, Cold War and Consumerism. The middle class grew significantly in this time, and a generation that had survived the Great Depression and World War II wanted to live a little. In the 1950s, the average home ... to it by God—who even warned in Deuteronomy 8 about what would happen if the nation did not live His Way and allowed consumerism to run rampant. State and federal lawmakers responded by funding new highway construction programs. In 1951, Kemmons Wilson, a homebuilder in Tennessee, took his family on a car trip to Washington, D.C. Day after day, he faced the problem of finding a decent place for his family to spend the night. Consumerism is becoming the hallmark of most world economies. The 1950s were an economic boom time for the United States, with manufacturing and new homes growing at record rates. Increased consumerism happened because the US was on top of the world, economically, after WWII. Consumerism was the reward for being born in the West, the best justification for a political and economic system that generated vast and worsening inequality. Consumption, in this view, is like happiness itself: the more the better. The heyday of the full service gas station reached its peak in those post World War II years. Customers would then come back. Boomer Effect (Baby Boomer Factor): The boomer effect refers to the influence that the generational cluster born between 1946 and 1964 has on most …