The impact of reference groups varies across products and brands. 173-176) • Group of people with shared value systems based on common life experiences and situations • Represent important market segments e.g., Hispanic, African-American, Asian-American; Culture (pp. ... One out of eight couple married through O social media site, People are so addict of this that they use to O tweet while in the washroom. Reference Groups. It attempts to understand the buyer decision making process both individually & in groups. Cultural Factors, Sosial Factors, Personal Factors, Physicological Factors Characteristics Affecting Consumer Behavior 3. (Durmaz and The important social factors are: reference groups, family, role and status. Consumer Behaviour Consumer Behavior is the study of when, why, how and where people do or do not buy a product. Occupation Income Education Wealth Most basic cause of a person's wants and behavior. The consumer behavior assignment plays an essential role in understanding the consumer's needs and the factors that affect their behavior. Consumer Behavior Assignment Help By No1AssignmentHelp.Com - Consumer Behavior is a subject in an MBA that deals with the behavioral psychology of consumers. 5 Factors Affecting Consumer Behavior: Subculture (pp. – Reference groups are either Membership Group. Dissociate Group. CONSUMER BEHAVIOUR 2. It basically depends on the psychology of the consumer. Factors Affecting Consumer Behavior By Asifo Shah. Aspirational Group. Factors affecting consumer behavior 1. Reference groups have potential in forming a person attitude or behavior. Consumer behaviour 1. Factors affecting Consumer Behavior 2. Characteristics Affecting Consumer Behavior Cultural Factors • Buyer’s culture • Buyer’s subculture • Buyer’s social class 4. Factors Affecting Consumer Behavior: Culture : Factors Affecting Consumer Behavior: Culture Social Class People within a social class tend to exhibit similar buying behavior. 2.consumer behavior and factors affecting consumer behavior Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. ... Social factors also impact the buying behavior of consumers. 172-173) • The most basic cause of a person's wants and behavior. Culture; Sub-culture; Social Class; Reference Group Opinion Leaders Family (1) Culture refers to the way of living of a group of people.It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by humans as members of a group. SocialFactors • Reference groups • Family • … The Various Cultural and Social Factors that affect the decision making process for a consumer are:. 1, Personal income: One's income is the reward for one's economic efforts. DETERMINANTS OF CONSUMER BEHAVIOUR OR FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR: 10. Social factors• Members of a society have an influence on consumer’s buying decisions.• We need to address the influence of reference group, family, roles and status of a person in a society on consumer buying decision.a) Reference group - Groups in society with which a person interacts.-