This film is, surprisingly, about a student in Prague. The essay entitled âPostmodernism and consumer societyâ by Fredric Jameson, attempts to clarify the concept of postmodernism. In The consumer society (pp. This is a look at consumerism, as seen through the eyes of Jean Baudrillard. 87-103). Baudrillardâs original work in semiotics will provide a new analysis of consumer society, and help explain how communication structures and sign systems can preserve consumer society long after speech has been drained of its power and meaning. 55 City Road, London: SAGE Publications Ltd doi: 10.4135/9781526401502.n7 Baudrillard, Jean. Jamesonâs goal in this essay is to show how postmodernism is opposed to modernism in not just themes of art and literature, but also how these differences show themselves in the general culture. Iâm not saying that this represents the definitive view of the real Baudrillard, but then again, I think Baudrillard himself would say that his own words do not represent the definitive view of the real Baudrillard, nor indeed that there ever is a âreal Baudrillardâ. Academia.edu is a platform for academics to share research papers. In retrospect, Baudrillardâs early critical explorations of the system of objects and consumer society contain some of his most important contributions to contemporary social theory. The Consumer Society. Baudrillard concludes the Consumer Society by analyzing the Student of Prague, a German âsilent film from the 1930âsâ (188). Despite its considerably lower popularity among Baudrillard's works, Consumer Society is incredibly insightful in revealing the inner mechanisms of the current cultures and societies we live in. After its publishing in 1970, the ideas outlined by Baudrillard are surprisingly (or unsurprisingly?) In elaborating on this, Baudrillard sets out an idea at the end of his analysis of consumer society which will serve as a touch stone for all of his subsequent work. Baudrillardâs early semiotic study found that todayâs consumer society exists as a large network of signs and symbols that need to be decoded. This student, ambitious at heart and madly in love, finds that the woman of his dreams belongs to a class of society that is far out of his reach. According to Baudrillard, âIn order to become object of consumption, the object must become sign.â This book, The System of Objects, was one of his earliest works and was a frankly Marxist critiqueâvia Freudâof the consumer society. "Towards a Theory of Consumption." An additional important theory posed by early Baudrillard was his theory of object value systems which replaced production in Marx's theory for consumerism and the base of capitalistic society.